Creative thinking is the process which we use when we come up with a new idea.
Creative thinking can be used to develop new idea also.
When a company need to create a new product,advertisement or brochure,they willing to pay and hire a person who good in creative thinking to help the company create something because company know that a good advertisement will bring many effect to them.
Maxis Advertisement that I like,it is creative.
http://www.youtube.com/watch?v=K1c2hEDNp_8&feature=related
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