Is That Design important??

This is the first question that I would like to ask,is that design important.
For me,answer is yes,because design of a thing will affect people to buy the thing.
Nowadays,people like to compare design between 2 object,they will more focus in design and not focus much in the object function.Sometime,they also buy a thing because they like the package design.
There is 2 samsung smart phone with 2 different design.Although samsung S3 is latest smart phone and function good than samsung S2,but there still have many like to buy samsung S2 because the design of the phone itself.

Samsung Galaxy S3

Samsung Galaxy S2